Sponsored Award: Canadian National Institute for the Blind (CNIB) - Lake Joe Donor Impact Report
CNIB - Donor Report
20/11/18

The objective of this project was to create a piece that would showcase Lake Joe’s camps for blind and partially sighted Canadians (kids and adults) and report on a capital campaign that raised eight million dollars to show donors how their money had been used. The piece would also be used by fundraisers as a tool for soliciting funds from donors in Muskoka and the surrounding region.

Credits

Senior Graphic Designer, Art Director: Simone St. Aimee

Copy Editor: Stacey Sleightholm

Print Producer: Lynn Donald

Project Manager: Diana Rosales

Photographer: Edward Kowal

 

Description

The objective of this project was to create a piece that would showcase Lake Joe’s camps for blind and partially sighted Canadians (kids and adults) and report on a capital campaign that raised eight million dollars to show donors how their money had been used. The piece would also be used by fundraisers as a tool for soliciting funds from donors in Muskoka and the surrounding region.

 

As an organization that serves the blind and partially sighted, CNIB’s work is designed using Clearprint guidelines. This means the design was restricted from using fonts smaller than a 12-point size, faded images, script or serif fonts, tone on tone, etc. The challenge was to create a high-end design on a budget, while working within these guidelines. The result was extremely well received, and to date it’s the most talked about Lake Joe piece that has been created at CNIB. This resulted in so many requests for the report from donors that it became difficult to keep up with demand.

 

About Accessibil-IT

Accessibil-IT is proud to sponsor an award to recognize an in-house design team that has developed amazing accessible communications. We are the largest electronic document accessibility services provider in North America, with clients located across the globe. Our clients rely on our exceptional technical skills, knowledge of relevant legislation and attention to client service. We partner with many design firms and in-house design teams to assist them with achieving their accessibility goals.

 

 

 

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