Credits

Designer: Cooper Symonds Student RGD 

Instructor: Karin Jager CGD

Description

FreshAid is a non-profit charitable organization that focuses on the problem of food security within communities by getting fresh and nutritious food out of landfills and into the hands of people who need it. With a monochromatic yet vibrant colour scheme and a friendly, simple sans-serif typeface, the branding is approachable, trustworthy and welcoming. The minimalist design of the mobile app provides a user experience that is simplified, efficient and easily navigated. The application of the branding to all other collateral creates a consistent feel across media.

Student Category 2018