Credits

Designer: Paul Twa Student RGD

Instructor: Gillian Harvey

Description

Chestermere Utilities Incorporated (CUI)’s garbage collection service is a weekly part of the Chestermere community’s structure. Unfortunately, due to a lack of clear communication during a period of rapid change in the company’s collection system, CUI had garnered a negative association in the minds of Chestermere residents. For this project, each student was tasked with repairing that relationship and communicating upcoming changes in garbage collection that would lead to more sustainable living in the community. The concept for Paul’s campaign is that food scraps are not useless when we are done with them, but rather, have a second use through composting.

Judge's Comments

This campaign refreshes the well-worn topic of composting and manages to elevate it through a well-executed and beautiful visual language. The design effectively anthropomorphizes food waste to create a persuasive social motivator.

- Valerie Casey

Student Category 2018