Sponsored Award: IIDEX Canada - O/M Catalogue
O/M Catalogue sponsored by IIDEX Canada
20/11/18
The challenge was to develop a brand that would stand out and communicate the company’s unique narrative. Everything in this catalogue was created from scratch: images, copy, technical drawings, icons and product renderings. The final catalogue is a great reference tool for clients and employees.

Credits

Art Director: Mariana Serra

Graphic Designer: Clara Zorsoli

Product Designer: Diogo Pinho

Project Manager: Joana Rocha

Commercial Copywriter: Peter Mack

Product Photographer: Filipe Braga

 

Description

O/M’s first Catalogue debuted in 2012, marking the organization’s transition from an artisan’s workshop to an industrialized company. Now, O/M is positioned to become an important brand in the highly competitive world of technical lighting. An aspirational manifest was created, re-organizing the product families into unconventional groups—more similar to collections in the fashion world than the traditional interior/ exterior and wall/ ceiling categories. The challenge was to develop a brand that would stand out and communicate the company’s unique narrative. Everything in this catalogue was created from scratch: images, copy, technical drawings, icons and product renderings. The final catalogue is a great reference tool for clients and employees.

 

About IIDEX Canada

IIDEXCanada, Canada’s National Design and Architecture Exposition & Conference, brings together the design, architecture and real estate communities for two days of sourcing, networking and education, plus innovation and best practices. IIDEXCanada takes place in Toronto from Nov. 30 to Dec. 1, 2016. IIDEXCanada is proud to sponsor an award for in-house communication designers working in environmental design, construction and/or real estate sectors.

 

Judge's Comments

This is an elegant and informative piece of work that enables the brand to compete in a competitive category. It is modern and relevant and really answers the brief of creating an aspirational manifest that highlights the brand. It would be hard not to notice this one. Beautiful work!

— Rebecca O’Donnell

 

 

 

 

 

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