Art Director: Mariana Serra
Graphic Designer: Clara Zorsoli
Product Designer: Diogo Pinho
Project Manager: Joana Rocha
Commercial Copywriter: Peter Mack
Product Photographer: Filipe Braga
O/M’s first Catalogue debuted in 2012, marking the organization’s transition from an artisan’s workshop to an industrialized company. Now, O/M is positioned to become an important brand in the highly competitive world of technical lighting. An aspirational manifest was created, re-organizing the product families into unconventional groups—more similar to collections in the fashion world than the traditional interior/ exterior and wall/ ceiling categories. The challenge was to develop a brand that would stand out and communicate the company’s unique narrative. Everything in this catalogue was created from scratch: images, copy, technical drawings, icons and product renderings. The final catalogue is a great reference tool for clients and employees.
About IIDEX Canada
IIDEXCanada, Canada’s National Design and Architecture Exposition & Conference, brings together the design, architecture and real estate communities for two days of sourcing, networking and education, plus innovation and best practices. IIDEXCanada takes place in Toronto from Nov. 30 to Dec. 1, 2016. IIDEXCanada is proud to sponsor an award for in-house communication designers working in environmental design, construction and/or real estate sectors.
This is an elegant and informative piece of work that enables the brand to compete in a competitive category. It is modern and relevant and really answers the brief of creating an aspirational manifest that highlights the brand. It would be hard not to notice this one. Beautiful work!
— Rebecca O’Donnell