The Trust Project is an international coalition of news outlets working together to promote truth, fairness and accuracy in the age of ‘fake news’.
Sally Lehrman, The Trust Project and The Markkula Center for Applied Ethics, Santa Clara University
Angela Barber, Devin Slater, The Globe and Mail
Ana-Maria Bourceanu, Kathryn Jonas, Adam Smith, The Economist
Jordan Flaig, Independent Journal Review
João Matos, Deutsche Presse-Agentur
Marcus Moretti, Mic
Jessica Squires, Trinity Mirror plc
Patrick Slawinski, Subramaniam (Subbu) Vincent, The Trust Project
The Trust Project is an international coalition of news outlets working together to promote truth, fairness and accuracy in the age of ‘fake news’. Through a collaborative design process, The Trust Project created a system of universal signals, known as Trust Indicators, to help readers identify reputable, verified content. Trust Indicators are user-facing and machine-readable, using common tags in their underlying code. By applying a universal Schema mark-up, search engines like Google can verify their content. Design and UX professionals from major media companies in North America and Europe came together to create the Indicators. Through this work, the guidelines for content, UX and usability were established, along with the design of an official Trust mark, and branding and promotional material for the project.