Award of Merit: Deloitte - Executive Gift Package
Deloitte - Executive Gift Package
21/11/18
To reinforce existing client relationships, Deloitte launched a select number of unique once-in-a-lifetime travel experiences to Rio de Janeiro (Brazil) for the 2016 Summer Olympic Games. The objective was to present an exclusive experience to clients that would fill them with anticipation and intrigue for their upcoming journey to Brazil.

Credits

Creative Director: Caroline Bruckner RGD

Senior Designer: Jessica DeVaal, Yuka Seiriki

Lead Designer: Arash Sharifi

National Director/Marketing and Sales Support: Jason Boyer

Senior Manager/Sponsor: Rachel Franklin

Design Studio Manager: Sharon Pang

Marketing Specialist: Katrina Warren

 

Description

To reinforce existing client relationships, Deloitte launched a select number of unique once-in-a-lifetime travel experiences to Rio de Janeiro (Brazil) for the 2016 Summer Olympic Games. The objective was to present an exclusive experience to clients that would fill them with anticipation and intrigue for their upcoming journey to Brazil. The concept evoked nostalgia using an invitation package inspired by vintage luggage: a custom-designed wooden box with leather straps, handmade to the design team’s specifications. The box was lined with a flat-bed direct print of a vibrant feather pattern on brushed chrome. Upon opening the box, the recipient would find a card with a built-in video message, an invitation letter with the trip itinerary, Brazilian-themed gifts and hand-made Brazilian wooden artifacts. Recipients of the gift box were delighted with the package and Deloitte received excellent response rates.

 

 

 

 

 

 

 

 

 

Archive