Credits

Creative Director: Erin Craig

Art Director: Kathleen Oudit

Designer: Quinn Banting

Photographer/Retouching Artist: Allan Davey

Description

The goal of this design was to package the novel in a way that would position it as a psychological drama about infidelity and the resulting destructive repercussions. The original design concept was a table set for four, with overturned glasses and broken dishes. This design was nearly at the production stage when it was rejected by the sales force for lacking commercial appeal. With very little remaining turnaround time, it was necessary to distil the concept of broken dishes as a metaphor for a broken home in a more direct way. The cover was updated with a new design, placing the broken home inside of the broken dish. The team successfully responded to internal concerns within the tight timeline, and the sales force and industry buyers were pleased with the results.

In-House Design Awards 2016