Creative Director: Brad MacIver
Graphic Designer: Lyda Arevalo
Marketing Manager: Sarah Smith
Marketing Coordinator: Matt Wade
Support: LCBO Special Events Team
LCBO regularly hosts special events to enhance customer experience and promote product knowledge. For LCBO’s tequila promotion, the team came up with a Cinco de Mayo celebration. Hosted by Valdez, a prominent Latin-themed restaurant in downtown Toronto, the event featured custom cocktails paired with samples of delicious street-style dishes, plus live music, hands-on cocktail stations and a premium tequila ‘taste and learn’ session. The design collateral included a vast spectrum of needs, including print and digital signage, custom coasters, invitations and tasting tickets. Prior to the actual event, digital and print components were also created to advertise and promote ticket sales — all under a tight timeline. The result was a sold-out, well-attended event that received tons of positive feedback.