Director of Marketing and Communications: Cathy Parry
Graphic Designer: Cheryl Wang
Marketing Officer: Janet Jardine
Manager, Communications: Samantha Read
Director, Communications, Recruitment & Client Relations: Susan Vercruysse
In September 2015, Ryerson University introduced a refreshed brand to the community, positioning Ryerson at the intersection of mind and action – where diverse minds connect to turn passion into action that’s relevant to society. The Admissions Handbook presented an ideal opportunity to showcase the new brand to an audience of prospective students.
A flexible design approach allowed for a smooth flow of content and visually appealing spreads to target an audience of design-savvy high school students. Engaging images and pull-outs of specific facts and figures give snapshots of what Ryerson University has to offer. The most important/relevant information for prospective students was determined through research study and focus groups and highlighted throughout the handbook.
As the first piece of recruitment collateral to showcase the new brand, the handbook received positive feedback from faculty and students. Likewise, it also inspired design updates to additional pieces of collateral to achieve a consistent brand look and feel across recruitment channels, including the Ontario Universities Fair booth and a number of posters and flyers used for student recruitment.