Creative Concept/Art Director/Graphic Designer: Camelia Linta
Photographer: Jacklyn Atlas
Copywriter: Susan Fischer
Account Manager: Bel Navarro
Collaborator/Client: Affinity Partners Program
Affinity Partners Program is a fundraising unit that collaborates with the U of T family and alumni to provide funding for extracurricular student programs including theatre, clubs, associations, events, mentorships, etc. The goal of the campaign was to raise awareness for the program and encourage alumni to help the student experience extend beyond the classroom and encourage students to become more well-rounded individuals.
The headline “Can Hamlet Build a Better Bridge?” challenges the audience to reflect on whether an engineering student might become a more inspired engineer by participating in a theatre club. The small budget was spent on hiring a photographer and renting costumes. Student volunteers appear in the campaign and props were gathered from around the university and students’ homes. In each of the last three years, the campaign has run, the number of participating alumni has increased.