Art Director/Designer: Raj Grainger
In-House Photographer: Erin Howe
External Photographer: Jacklyn Atlas, Kristin Foster
External Illustrators: Valentine DeLandro, Melinda Josie, Dave Mazierski, Luke Pauw
The alumni magazine for the Faculty of Medicine at the University of Toronto is the Faculty’s main brand piece, with a reach of about 28,000 recipients. Its two main objectives are to keep Faculty alumni informed of the school’s research and education initiatives and to provide an opportunity for graduates to show their school pride by displaying the magazine prominently in their waiting rooms, offices and homes. Working with a small budget, the writing and design of the magazine was produced largely in-house with some support from external photographers and illustrators.
The design of the magazine needed to transcend style trends and withstand the physical wear and tear of being shared with many people. To avoid being perceived as a bland, corporate PR piece, art and photography were commissioned and created to be meaningful, but also witty, surprising and often tongue-in-cheek. The use of contemporary, modern typefaces (NB International Pro, Tiempos and Tungsten) in bold and unconventional ways, created fresh and interesting editorial layouts. A fluorescent Pantone was used in each issue for additional impact. The magazine received the 2016 Robert Sibley Magazine of the Year Award from the Council for the Advancement and Support of Education (CASE).
Here’s to the risk takers, the trend-setters and the socially responsible. Here’s to creatives, designers and printers who put heart and soul into their work and then trust it to the Cougar®, Lynx®, Husky® and EarthChoice® brands. Domtar’s creation of quality products reflects a commitment to the graphic design industry. Check out Blueline by Domtar®, an industry-leading resource for fresh content, innovative ideas, perspectives and possibilities, at domtarblueline.com.
“The paper we used was Domtar Lynx Opaque 80 lb cover and text. We chose Lynx for three reasons:
1. Budget: It was about the same price as the generic “No. 3” coated paper that was used before the redesign
2. Uncoated: It’s uncoated and fairly bright; which, combined with the UV and fluorescent ink, really makes the ink “pop”
3. Environmental Concerns: It’s Forest Stewardship Council (FSC) certified and Rainforest Alliance Certified, which are important considerations for us”