Award of Merit: Alzheimer's Australia Vic - Branding
26/11/18
Alzheimer’s Australia Vic is committed to inspiring the creation of dementia-friendly communities and encouraging the inclusion and support of people living with dementia.

Credits

Graphic Designer: Gay Cross

 

Description

Alzheimer’s Australia Vic is committed to inspiring the creation of dementia-friendly communities and encouraging the inclusion and support of people living with dementia. This helps enable and empower them to achieve a high quality of life with meaning, purpose and value. This message is reflected through the organization’s physical and social environment, as well as its print and digital graphic design.

 

Transitioning content for new patients from multiple brochures into a single booklet has enabled counselling staff to use one comprehensive document when meeting with clients for the first time, as this can often be distressing and confusing for patients.

 

The Bequest Information Pack was also redesigned to provide a more welcoming information package with materials relevant to individual clients, creating opportunities for more meaningful engagement. The suggested branding was also showcased in their 2013 Annual Report with individual stories that helped bring warmth and positivity to it and added a humanizing tone to what can be a dry document.

 

 

 

 

 

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