Award of Merit: Regional Municipality of York - 'I Am Different Like You' Campaign
26/11/18
The goal of this region-wide promotional print and online campaign was to start a conversation about what it means to be inclusive and work toward a common vision of diversity among York Region staff and community members while encouraging sign-ups for ‘diversity dialogue’ sessions.

Credits

Lead Graphic Designer: Trinette Klein

Strategic Department Communications Supervisor: Lisa Zabolotin

Social Policy/Accessibility, Senior Policy Analyst: Aisha Saintiche

Web Coordinator: Neal Kelly

 

Description

The goal of this region-wide promotional print and online campaign was to start a conversation about what it means to be inclusive and work toward a common vision of diversity among York Region staff and community members while encouraging sign-ups for ‘diversity dialogue’ sessions.

 

A unique two-poster, side-by-side format with the tagline “I am different like you” helped highlight the campaign message, with the design adjusted to fit various website, social media and e-blast requirements. A social media frame was produced to encourage participants to share photos and promote the campaign using the hashtag #InclusiveYR. A dedicated campaign page (york.ca/InclusiveYR) offered session information and a feed of social media posts. A PowerPoint slideshow was also developed to support the diversity dialogue sessions.

 

Having the project championed by the senior management team and collaborating closely with internal clients helped accelerate the project through a demanding internal approval process. Accessibility was taken into consideration in order to comply with ‘Accessibility for Ontarians with Disabilities Act’ (AODA) guidelines. The result was increased website traffic during the campaign, major social media reach and engagement, and increased participation for internal and external focus groups.

 

 

 

 

 

 

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