Creative Lead: Efren Baria
Graphic Designer: Sonya Clarry
Product Photographer: Caitlin McElroy, Sonya Clarry
Honourable Mention: Cailtin McElroy
The yearly brochure for ‘Bradley Walters Journeys’ is released every September and all other marketing material flows around the same branding and style — creating a new brand “package” from year to year. All material is created to meet the needs of the average ‘Bradley Walters Journeys’ traveller, the demographic of which is over the age of 65. For the 2016/2017 brochure, this meant upping the font size to address the lack of legibility in previous issues. The increased font size reduced the amount of space remaining for photography and stylized design.
Adding patterns and custom titles for each journey helped ensure that the brochure would maintain the brand’s tone and feel, despite the reduced space. A sidebar was also added to make it easier to find key information for each journey, including physical demand, duration and departure dates.
The result is a successful brochure that stays true to the branding and demographics of ‘Bradley Walters Journeys’. The 2016/2017 brochure has had the most positive reviews from clients and agents to date.