Award of Merit: The City of Mississauga - Library Marketing Look
27/11/18
The objective of this project was to design a marketing look that would reflect the new Mississauga city brand while also incorporating the library’s Future Directions research document.

Credits

Creative Director: Tina Mackenzie RGD

Lead Designer: Josh Remazki

Designer: Rory Kelly RGD

 

Description

The Mississauga Library lacked a cohesive or consistent look across their marketing materials. The objective of this project was to design a marketing look that would reflect the new Mississauga city brand while also incorporating the library’s Future Directions research document. Developed in 2014, this document was created as a guide for the library’s evolution, to maintain relevance among residents. Learnings from this research helped the team identify a key marketing expression: “Discover, Learn, Create”.

 

To accommodate the number and variety of marketing pieces required by the library throughout the year, a grid system was developed to help manage consistency in look and feel, without being too predictable. Clean, simple geometry complemented the photos highlighting the library’s stunning public spaces.

 

 

 

 

 

 

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