Creative Director: Tina Mackenzie RGD
Lead Designer: Josh Remazki
Designer: Rory Kelly RGD
The Mississauga Library lacked a cohesive or consistent look across their marketing materials. The objective of this project was to design a marketing look that would reflect the new Mississauga city brand while also incorporating the library’s Future Directions research document. Developed in 2014, this document was created as a guide for the library’s evolution, to maintain relevance among residents. Learnings from this research helped the team identify a key marketing expression: “Discover, Learn, Create”.
To accommodate the number and variety of marketing pieces required by the library throughout the year, a grid system was developed to help manage consistency in look and feel, without being too predictable. Clean, simple geometry complemented the photos highlighting the library’s stunning public spaces.