Art Directors: Candace Niquet, Audree Atendido
Copywriter: Andrew Brudz
Director of Creative Services: Bridget LeGrow
Chief Marketing Officer: Andrew Weir
The goal of this project was to create a unified brand for use across the corporate, consumer and business events spheres of the organization, and a visual identity that would be seen as uniquely and identifiably Toronto. One logo was created that could be adapted by each department in order to unify all branded collateral with a consistent look, feel and message.
With a summer start and a fall launch, a major challenge for this project was limited time, which was addressed through teamwork and a ‘divide and conquer’ approach. Creating the new branding internally saved the company hundreds of thousands of dollars, and the response across the organization and from its partners has been resoundingly positive.