Graphic Designer: Kathleen Scott RGD
To promote clean electricity powering clean transportation, Bruce Power purchased its first electric vehicle and teamed up with the Plug’n Drive organization to install charging stations around neighbouring communities. To reach the public with this message, an electric vehicle exhibit was hosted at the Bruce Power Visitors’ Centre, a tourist attraction where children could play on a miniature electric car and adults could learn more about electric vehicles.
Static poster holders were installed to display content, which can be changed out and refreshed as the technology evolves. The exhibit offers a fun, informative and engaging environment to learn about this new, clean technology.
Bruce Power successfully embraced this challenge with a fun and integrated hands-on component for kids, while educating and engaging their visitors and communities about the benefits of clean transportation. The simple and innovative design approach, including the typography, Visitors’ Centre exhibit, charging stations and additional elements, was brilliantly executed.
— Jody de Haas