Creative Director: Caroline Bruckner RGD
Manager, Workplace of the Future: Asha Dowd
Brand Expression Manager: Ren Lacza
Lead Designer: Yuka Seiriki
Senior Manager of Graphic Design, Corporate Real Estate: Peter Stefanvoski
The Deloitte Greenhouse project consists of innovation centres located across Canada, each abiding by the Deloitte global brand style guide, with its own unique features. For this space, the objective was to evoke feelings of surprise, disruption and energy, using tactile, interactive materials. The concept was developed through close collaboration with a Brand Expression Manager and the Corporate Real Estate design team.
The inspiration for the design came from interior design sites and magazines, with ideas collected on a Pinterest board which grew to over 300 pins, and the final design was inspired by National Australia Bank in Sydney. A full-scale vector file created with Adobe Illustrator was chosen over painting, to save time and cost.
A limited budget made it difficult to travel to the site, which meant that the majority of the designs were created based on floor plans, photos and video walk-throughs of the space. A work-back schedule where items were listed based on urgency and importance made it possible to complete the project within the tight two-month timeline. The end result is a design that builds intrigue, momentum and a feeling of excitement as people walk down the hallway.
This project gave the best first impression and was the most memorable for me. I love the simplicity of the shapes and pattern and felt it was executed very well. There’s something special about creating 3D, tactile art rather than doing a traditional painting or mural.
— Adam Shutsa