Creative Director: Darryl van Herksen
Art Director: Amanda Parker
Senior Graphic Designer: Sharri Zarvie
This project was created to promote the company’s incentives conference for the network of planning specialists across Canada. It focused on Panama City’s appeal as a desirable vacation destination with something for everyone.
Overlapping, panelled imagery was used to promote themes of diversity, energy and excitement and give the audience a sense of the lush landscape, the ruins next to the city, and the beautiful beach. As the team’s first foray into the digital publishing world, the project involved plenty of troubleshooting. The limited distribution capability of the corporate standard web browser was resolved by using the Digital Publishing option in InDesign. The result is a digital brochure that effectively showcases the key selling points.
This is a strong digital design piece with a great juxtaposition of images and graphic elements that looks dynamic and balanced at the same time. Each page unfolds in a surprising way without being too busy or disjointed. There is a great use of duotone on the historical illustration, overlapped by the cityscape and consistent use of the colour palette. The warm colour on the top merges well with the cool colour. It is quite different from the Investors Group’s customer-facing materials, and great to see the team taking a bit of risk with an internal document.
- Ray Cheah RGD