Graphic Designer: Mirela Zdjelaric
Photographer: Mirela Zdjelaric
Production Designer: Kelly Ricci
Copywriter: Christopher Poulo
The objective for creating this book was to welcome and excite new employees, who receive the book by mail one week prior to their first day at Sentry. The book is an integral part of the onboarding process, providing valuable insight into the company and its culture, and welcoming the individual to the Sentry family. The logo and wordmark encompass the key message: One team. One family. One goal. The book also features photographs of the office space, lobby entrance, artwork and workspace, combining it all with the brand look and feel – it’s sophisticated, elegant and modern.
Collaboration between the in-house creative studio and the marketing department made it possible to draft and review content for a quick turnaround. By keeping the writing in-house, the messaging and writing style was more accurate than it would have been with an agency. In the end, the team successfully produced a quality piece that has been very well received by new employees.
This is a very innovative idea to welcome and excite a new employee before their first day at the office. The attention to design details is absolutely exquisite, and the design and feel of the publication give a wonderful flavour of the company atmosphere. Bravo.
– Saskia Rowley RGD