Award of Distinction: WestJet - Frozen-Themed Aircraft
29/11/18
The primary objective of the project was to trigger immediate recognition of the strong partnership between WestJet and Disney as guest-centric brands.

Credits

Teams: WestJet Creative Services, WestJet Technical Operations, Disney Yellow Shoes, Teague, Wolfe Air Aviation Ltd., Leading Edge Aviation Services

 

Description

The primary objective of the project was to trigger immediate recognition of the strong partnership between WestJet and Disney as guest-centric brands. In-house designers with aircraft knowledge worked closely with the Disney Yellow Shoes agency and ‘Frozen’ film producers to conceptualize, adapt and lay out what would become a Boeing 737-800 series aircraft with a custom livery. Custom interior elements such as decaling and embroidery were designed and applied, relying heavily on the technical knowledge of the internal creative team and the close partnership with Technical Operations at WestJet and Transport Canada.

 

These interior elements include overhead bins, bulkheads, antimacassars (headrest covers) and decals on the washroom mirrors. The result of this collaboration is a well-executed and comprehensive ‘Frozen’ experience for WestJet guests that starts from the initial look at the aircraft and continues to the wonder and surprise that comes with walking into the aircraft, locating your seat with a custom antimacassar and visiting the washrooms throughout the flight.

 

The ‘Frozen’ aircraft received global coverage and was trending on various social media platforms in the weeks after launch. Bookings in the weeks following the reveal of the aircraft increased significantly with positive impacts to revenue. The design is largely unparalleled in the aviation world and evokes a huge sense of pride.

 

Judges Comments

This is an incredible project. The scale and complexity are impressive, and the work really comes to life through the consideration the team put into the theme and end-to-end experience. Creative details were added to almost every possible customer touchpoint to immerse passengers in the story. The flights would normally be the least memorable part of a Disney family vacation, but this project turns the trip into an important, fun and magical part of the experience. It’s no wonder that the client saw an increase in bookings and revenue after launch. After seeing this plane, travelling to Disney any other way would be disappointing.

- Mike Kruzeniski

 

This design was tastefully done in a Nordic theme, without overdoing it for the parents. Any child who is a fan of Anna and Elsa would lose her mind boarding this aircraft. I should know, I have two.

- Matt Coyle RGD

 

 

 

 

 

Archive