Rethink's Vancouver leadership team welcomes Hans Thiessen RGD

Rethink started the new year by adding Hans Thiessen RGD, creative director of design, to the agency’s leadership team in Vancouver.


“Design has always been an integral part of Rethink,” says Ian Grais, founding partner. “Hans’ track record of integrating strategic thinking and big ideas into design will help us to continue leading the way in design on a national scale.”
Since joining Rethink in 2013, Thiessen has worked on projects for IKEA, Uber, Nike, EA, Molson Coors, WestJet, The One Club and RGD’s DesignThinkers 2017, which helped Rethink pick up strategy’s Silver Design AOY in the competition’s inaugural year. His work has been recognized by D&AD, Cannes Lions, One Show, Clios, Communication Arts, ADC and Type Directors Club. Prior to joining Rethink, Thiessen was a designer at WAX where he helped win Canada’s second-ever D&AD Black Pencil.
"I'm most excited about working more closely with the other partners at Rethink," says Hans, "Not only are they a diverse group from a wide range of disciplines, but they're all incredibly talented to boot. It's humbling to say the least."
We asked Hans what advice he would give to designers looking to grow in their careers, to which he said, "Whether you're a junior fresh out of school or a seasoned veteran, if you look at every project as an opportunity to learn something, you'll never stop growing."


Earlier last year, Rethink helped WestJet rebrand to reflect their global ambitions and designed a flag to stop LGBT violence. In November, Rethink was named strategy’s Gold Digital AOY.