The DesignThinker of the Year Award is given annually to Canadian corporate leaders who have incorporated design into their organizations to achieve business objectives and drive innovation.

Headquartered in Vancouver, Herschel Supply is a design-driven global lifestyle brand that produces timeless products with utility design. Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply originally was renowned for their contemporary renditions of classic backpack silhouettes, but their range has since expanded to include luggage, headwear, accessories, apparel and more.

Left: Trade Power Small Luggage / Right: Herschel Gastown Cash Desk

"Design is everything to Herschel," explains Jamie, the eldest of the two co-founding brothers. "It permeates every single aspect of the brand from product innovation to consumer experience. We’re thrilled to be recognized as DesignThinkers of the Year among so many other talented peers in the industry."

Jamie, who spearheads the production and design of all Herschel Supply products, will accept the award at the DesignThinkers Conference in Vancouver. 

"It is always a pleasure to see Canadian businesses thriving, and even more exciting when their leaders appreciate the role design plays in a brand's success," says Wendy Millard RGD, President of RGD. "This year we recognize Herschel's commitment to using design thoughtfully and successfully throughout their brand."