New Projects by RGD Members - July 2019
Check out work from Chargefield, Ove, Pivot, Bridgemark and Fathom
John Godfrey RGD (Chargefield) developed a new packaging design for Mash Paddle Brewing.
For Mash Paddle Brewing’s foray into cans, we developed a packaging design that reflected the brewery’s no-nonsense approach to brewing with stripped down aesthetics featuring bare aluminum, bold solid colour and mash paddles in keeping with the name.
Caroline Bruckner RGD, Eduardo Trejos RGD & Michel Viau RGD (Ove) developed the brand strategy, name, identity and visual identity system for Duo Canada Bank.
Born out of Walmart Canada Bank, Duo Bank helps businesses connect with their customers to build stronger, more loyal and rewarding relationships. Ove helped bring the vision of this new bank to life by capturing the essence of partnerships.
Brenda Little RGD and the team at Pivot Design Group provided a user-centred design research approach to uncover insights, gaps and barriers in the current service flow at LifeLabs.
Documenting various service states — both current and future — of the patient experience informed the final booking, check-in tool and lobby monitor at their new innovation and client experience centre in Barrie, Ontario: The LifeCentre by LifeLabs™.
Cory Roberts RGD and the team at Bridgemark designed the identity for Playtex's new line of premium tampons, exclusive to e-commerce.
In this channel, the brand packaging plays a large role in communicating promise. With more subtle on-pack communication, the identity becomes the sole focus. Discreet, sleek and sophisticated. That’s Dramatic Simplicity™.
John de Wolf RGD and the team at Fathom Studio helped Mi’kmaw Native Friendship Centre (MNFC) with the selection of a prominent urban site for a new home.
A conceptual design was devised to help illustrate key design features for the site and architecture. Themes and symbolism for the Wije’winen (translated as “come with use”) logotype are illustrated in an animation.
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