Podcasts

The Crazy One Podcast

Stephen Gates gives you actionable insights to be more creative, become a better leader, create more innovative work, build better relationships with your clients, grow a stronger career and more. He shares the things he has learned first hand leading global in-house and agency creative teams, building multiple Fortune 100 brands, and working with some the world’s most innovative companies like Apple, Google, Nike, AirBnB, Amazon, WeWork, Disney, The Home Depot and more.

Inside Jobs Podcast: Ep 13 - In-House Agencies Today

This episode explores the state of in-house agencies today as told through a series of field studies published by three industry leaders: IHAF, Forrester and ANA. Featured guests include Jay Pattisall, Principal Analyst at Forrester Research, Bill Duggan, Group EVP at ANA, and organizational strategist and in-house influencer, Marta Stiglin of Stiglin Consulting.

Articles

Account Managers: Look For the Ducks by Valerie Fedun

“You’re like a duck, outwardly gliding effortlessly across the water, while under the surface paddling madly away.” This is probably the best description I’ve heard of a good Account Manager.

Multitasking Is Killing Your Brain by Larry Kim

MIT neuroscientist Earl Miller notes that our brains are "not wired to multitask well... when people think they're multitasking, they're actually just switching from one task to another very rapidly. And every time they do, there's a cognitive cost."

The In-House Opportunity: Elevate, Enhance and Expand by Jackie Schaffer

There has been a substantial amount of publicity for in-house agencies across the past few years outside of our typical industry sources. Ninety percent of that news has been positive, though there have been some stories that have been less favorable. Why is this important? With the increased focus, it is now more important than ever for in-house leaders to take advantage of the positive publicity and enhance their value proposition while raising the strategic positioning of their teams."

11 Misconceptions about In-house Design by Mike Kruzeniski

"In-house design isn’t a new thing, but it has been growing rapidly over the last several years, so it feels new. I’ve spent most of my career in-house and love it. Part of my job at Twitter is to make it a place that other designers enjoy working at as well. A few of the recent articles on the state of design made some points about in-house work that didn’t reflect my own experience. So, let’s dig in to that!"

Inspiration IRL

Why Heineken is quietly building out an in-house creative team by Oliver McAteer

"It's done the math, and the team believes it could save a six-figure sum and push out thousands more pieces of content in a 12-month period."

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