The updates are reflective of the brand’s tongue-in-cheek positioning and messaging, priming the consumer for the ‘hop-topian’ experience to follow, while colour accents enable consumers to easily identify each type of beer.
Inspired by retro racing bike, the branding features a vintage bike headbadge-inspired main can illustration, vivid race-inspired colours and patterns, and a simple but eye-catching logo made up of their acronym and silhouette of a bike frame.
Lake of Bays Brewing Co., an all-natural craft brewery in Ontario, conceived a new core lineup of four craft beer selections and wanted a fresh look to reflect their bolder flavours and increase overall brand recognition. Full-wrap illustrations were inspired by the stunning beauty and rugged landscape of the Lake of Bays region. Consistency was optimized through the creation of a circular Lake of Bays badge, which became the focal point for a louder and prouder brand expression.
Cowbell Brewing Co. in Blyth, Ontario is the latest brewery to enter the competitive, ever-growing craft beer market. In addition to producing exceptional craft beer, Cowbell includes a restaurant and outdoor venue for the performing arts.
Jordan Bamforth RGD refreshed the packaging for Beau’s Brewing Co. Lug Tread.
Beau’s Lug Tread Lagered Ale is a premium product made with certified organic ingredients and spring water. The custom box was redesigned to put the iconic tractor front and centre, using a die cut to create a dynamic tractor-shaped format that stands alone in the craft beer industry. A custom tractor-pattern lace holds the bottles secure and displays a hang tag with additional product information.