Zulu Alpha Kilo wins a CMA Gold for DesignThinker 2018
27/11/19

The Canadian Marketing Association released its list of 2019 CMA awards winners and Zulu Alpha Kilo won the gold award in brand building discipline, Business category for their DesignThinkers 2018 campaign, 'Speak the Truth'. 

 

CMA Awards winners are chosen from a number of entries judged across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech.
 
Within each discipline, entries compete with campaigns in one of nine categories - automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes.
 
Zulu Alpha Kilo (Ryan Booth RGD) also won:
  • A gold and a bronze for the campaign 'Reskinning Queen St West' for Consonant Skincare in customer experience and business impact disciplines, respectively, Consumer Products category. 
  • A gold for the campaign 'Big in Japan' for SingleCut Beersmiths in innovative media discipline, Consumer Products Category. 
  • A bronze for the campaign 'The Small But Mighty Pop-Up' for Consonant Skincare in customer experience discipline, Consumer Products Category. 
  • A bronze for the campaign 'Everything gets Better' for ParticipACTION in business impact discipline, Healthcare category. 
  • A bronze for the campaign 'Win Pencil. Draw Respect' for One Show in brand building discipline, Business Category. 
Congratulations to all the RGD Members whose team won CMA 2019:
 

john st. (Mooren Bofill RGD)

  • A gold and a silver for the campaign 'Haul or Nothing' for Loblaw in engagement and brand building disciplines, respectively, Retail category. 
  • A gold for the campaign 'The Monthly' for Shoppers Drug Mart in innovative media discipline, Healthcare category.

 

Rethink (Hans Thiessen RGD and Ian Grais RGD)

  • A gold for the campaign 'Straw Shaming' for Greenpeace in martech discipline, Social Causes category.
  • A gold for the campaign 'The One Star Restaurant' for ID Foods (Tabasco) in customer experience discipline, Retail category.
  • A gold for the campaign 'Lamp Recycled' for IKEA in brand building discipline, Retail category.
  • A gold and a silver for the campaign 'IKEA: Bedtime' for IKEA Canada in martech and brand building disciplines, respectively, Retail category.
  • A silver for the campaign 'Rowan's Law - The Risk' for Ministry of Tourism, Culture & Sports of Ontario in engagement media discipline, Healthcare Category.
  • A silver and a bronze for the campaign 'Rowan's Law - The Risk' for Ministry of Tourism, Culture & Sports of Ontario  in engagement and brand building disciplines, respectively, Social Causes category. 
  • A silver for the campaign 'The CRAVE Hotbox' for Kraft Heinz Canada in customer experience discipline, Food and Beverage category.
  • A bronze for the campaign 'The Climate Change Effect' for IKEA in customer experience discipline, Retail category.
  • A bronze for the campaign 'Anyone but Sweden' for SDC Petite-Italie in customer experience discipline, Consumer Services category.

 

CMA will accept entires for the 2020 awards starting May, 2020. 

 

Click here for more details.