In the latest episode of First Things First, Robert Brunner, Founder & Partner, Ammunition Group, talks about the meaning that objects can hold, the shift from the world of corporate design to design consulting and why sometimes a fridge, should just be a fridge.

 

Named one of Fast Company’s ‘Most Creative People in Business’, Robert is the designer of such iconic products as the Apple PowerBook and Beats by Dr. Dre headphones.

 

Former Director of Industrial Design for Apple, he laid the foundations for moving computers from the utilitarian to the desirable and helped define Apple as the most powerful brand and technology company in the world.

 

In 2007, Robert founded San Francisco-based design studio Ammunition to communicate ideas through products, brands and their surrounding experiences. 

 

Credits

Host: Paddy Harrington RGD

Producer and Editor: Max Cotter

 

Click here for this episode of First Things First.