Case Studies of Award-winning In-House Projects
04/11/19
Presenters are Sung Lee, Ashley Radisic & John Thomson and Ronald Ruiz

Creative professionals share their winning projects from RGD's 2019 In-House Awards, focusing on their internal design process, challenges they had to overcome and the success of the project.

 

12:00 pm - 2018 Season Two Classics Catalogues and 'The Journal' Issue 10

Presented by Sung Lee, Creative Director at Herschel Supply Company

Sung's objective was to create a series of catalogues that highlighted the feeling of discovery and travel, along with creating a sales tool for local and international distributors.The Journal is a visual celebration of products, stories, photography, and travellers. It visually celebrates this utopian archipelago and the products it inspired, while sharing stories from their growing community of travellers. 

 

12:15 pm - Halifax Public Libraries African Heritage Month Timeline

Presented by Ashley Radisic, Senior Designer at Halifax Public Libraries & John Thomson, Freelance Creative Director at John Thomson

Ashley is a senior designer with over 10 years of experience working in both large and small boutique agencies. She has worked with brands such as Cineplex, Halifax Shopping Centre, The Algonquin Resort, Saint Mary's University, Irving Oil, and Casino Nova Scotia. Ashley is currently working as the Senior Designer on the Marketing & Communications team at Halifax Public Libraries. There, she is dedicated to strengthening brand integrity and developing engaging new ways to thread the Library's brand and vision into all projects. 

John's career spans more than 20 years as a creative director/art director, working both in large multinational agencies and small local boutiques, creating solutions for brands of all sizes. His brand experience includes Nissan Canada, Atlantic Lottery Corporation, General Motors, Sobeys, Keg Steakhouse & Bar, Nova Scotia Tourism, Bell Aliant, Nova Scotia Community College, and many more. Attending one of the top design schools in the world - Art Center of Design - John graduated with a Bachelor of Fine Arts in 1996. Over the course of his career, John has managed to collect a few awards along the way doing what he loves. His work has been recognized at the Ice Awards, the Summit International Awards, and the Marketing Awards.

 

12:30 pm - Crave

Presented by Ronald Ruiz, Creative Director, Product Design and Brand at Bell Media

In the last six years as a Creative Director (a decade total at Bell Media), Ronald has built up the digital team within the agency. In his role he takes a holistic approach, overseeing the full end to end customer experience, from branding, marketing, and product design. He has launched innovative 0 to 1 products and guided product design on multiple platforms, including web, apps and connected devices. He also provides design vision and strategy for branding and re-branding, most recently the launch of Crave. Currently, he supports an award wining team of 17 talented multi-disciplinary designers, working across 20 brands in the digital space, including Crave, HBO, CTV, CTV News, MTV, MUCH, TSN, Discovery and more.