Subplot and Canada Post Celebrate the MAGI of the Season

For more than five decades, Canadians have enjoyed the opportunity to dress up their December holiday mail with festive stamps. The tradition continues this year — Canada Post commissioned Subplot Design Inc., a Vancouver based design firm led by Roy White RGD and Matthew Clark RGD, to design this year's Christmas issue. 

The Christmas issue designed by Subplot focuses on the story of the Magi, the wise men from the East who are said to have followed a brilliant star to Bethlehem, bearing gifts for a newborn king.
The Gospel According to Matthew, the first book of the New Testament, recounts the arrival of the Magi in Bethlehem, after they followed a star that heralded the birth of a king.
This latest Christmas issue celebrates their long journey, their discovery of the infant Jesus, their offerings of gold, frankincense and myrrh and their deep belief in the importance of his birth.
Created by Liz Wurzinger and Timothy King at Subplot and illustrated by Michael Little, the stamp is a simple two-colour design. The look is echoed on the Official First Day Cover, which features the shepherds from the Nativity story in the Gospel of Luke.
“We are thrilled to work on our first Christmas stamp with Canada Post”, said Liz Wurzinger from Subplot. "And we are looking forward to sending out our own Christmas cards with a stamp we have designed!” 
“Michael’s skill was essential to finding the right balance between fine detail and the larger picture,” added Wurzinger. “This stamp captures the essence of the journey – one that anticipates the wonder, awe and expectation of the Christmas season.”

All products are available for purchase at selected Canada Post offices and online.


Creative Credits

Creative Concept & Implementation: Subplot Design Inc.
Designer: Liz Wurzinger, Tim King
Creative Directors: Roy White RGD
Illustration: Michael Little
​Client: Canada Post Corporation
Printer: Lowe-Martin

About Subplot Design Inc.

Subplot Design Inc. is a leading brand design firm with international experience in creating category-defining corporate and consumer brands. Subplot specializes in powerful ideas that build intelligent, relevant, stand-out brands and communications in what has become an increasingly competitive marketplace. From their Vancouver, BC owned and operated offices, they do this with creative brand design including Logomarks + Identity, Brand Packaging, Product Design, Print Communications, Annual Reports, and Retail Identities + Environments.