New Projects from Ove Brand l Design, TBD Studio, The Office of Gilbert Li, Backcountry Branding, Awake Studio and Mirela Z
04/02/20
Check out recent projects by RGD Members.
Michel Viau RGD, Caroline Bruckner RGD, Cassandra Wesenhagen RGD, Andrew Elliot RGD, Eduardo Trejos RGD and the Ove Brand l Design team designed the identity for Canada Life
Great-West Life, London Life and Canada Life were combined into a single brand: the new Canada Life. The identity was designed to tell the brand story—the logo is organic; suggestive of an individual journey. Comprehensive brand guidelines were developed to ensure the brand’s human feel and voice comes through.
Mark Buchner RGD and the team at TBD Studio worked with Boons+ to design the branding and packaging for their new Collagen Infused Water.
The design features Boon’s signature drip and splash, which is playfully integrated with the structure of the Tetra Pak bottle. The brand design also extends to multipack boxes, marketing materials and website. The beverages will be launching soon in Canada and the USA.
Gilbert Li RGD and the team at The Office of Gilbert Li developed the 2019 fundraising campaign and collateral for Art With Heart, an annual art auction in support of HIV/AIDS care at Casey House.
The campaign features the actual artists’ tools used to create the donated artwork. They collaborated with still-life photographer Vicky Lam to imbue the objects with warmth and individuality to honour the generosity of each artist. According to the client, the branding contributed significantly to the astounding success of the campaign: the event was a full house, every lot in the auction sold and they reached their ambitious revenue goal
Jon Allison RGD and the team at Backcountry Branding redesigned the identity for Hard Way Cider Company.
Hard Way Cider Company is uncompromising in delivering a unique taste experience by ageing their cider in liquor and wine barrels. To prepare Hard Way to take its product to broader markets, they began by strengthening the brand narrative and positioning, followed by a fresh brand identity and new labels.
David Taylor RGD and the team at Awake Studio created the event branding for Art Attack 2019, third year in a row - a trilogy!
Art Attack at Buddies in Bad Times Theatre, the annual fundraiser for the long-running Toronto landmark, is an exuberant and highly anticipated event that needed the catalogue to live up to the hype. For the first time in a long time the event multiple wasn’t going on the cover which created an opportunity to design a blank canvas, along with Buddies’ eye-catching pink brand colour to create a programme that's worth keeping even after the event is over.
Mirela Zdjelaric RGD created some amazing work for the for The Karma Box.
The Karma Box is a quarterly subscription box that requires a new creative theme for each season. The creative is carried through the website, email blast, print and social media. Creating excitement for the new products and seasonal launch.