New Projects from Weaymouth Creative, Gravity Inc., Fresh Art & Design, Fathom Studio, q30 Design Inc. and Boldsquare Creative Studio
03/03/20
Check out recent projects by RGD Members.
Jennifer Weaymouth RGD and the team at Weaymouth Creative recently worked with Propellus™ Financial to develop a new brand identity.
Propellus Financial, led by two highly experienced women with an unrivalled dedication to client service, wanted a vibrant brand that would be approachable and stand out among other financial advisor brands. Inspired by the name itself, they took a forward-thinking approach with carefully crafted letterforms drawn to signify movement, growth and innovative, strategic thinking. The sharp angles represent accuracy and precision. A custom illustration by Vesa Sammalisto was developed as a key brand asset to communicate their personal approach to investing and stand out among a sea of sameness in the industry.
Wendy Gray RGD and the team at Gravity Inc. were commissioned by Canadian Mental Health Association - National to design a Naloxone Campaign to raise awareness about substance abuse and overdose amongst students and campus administrators.
Currently, many post-secondary institutions in Canada don’t have procedures in place to promote the availability of Naloxone to their student populations, even though students are vulnerable to overdose. The goal was to have Naloxone more readily understood and more widely available on campuses and break down some of the myths and stigma about substance use and overdose that prevent both administrators and students from carrying it. They designed a comprehensive toolkit to Illustrate that "this applies to me and my campus" and encourage students to "Carry It".
Dean Mitchell RGD and the team at Fresh Art & Design worked with the Social Sciences and Humanities Research Council of Canada on their Strengthening Indigenous Research Capacity Report – Setting New Directions.
The report features plants from across Canada, beautifully illustrated in the digital beadwork style of Anishinaabe artist Donald Chretien. Beadwork is universal among all First Nations, Inuit and Métis and conveys inclusiveness of all stakeholders.
John deWolf RGD and the team at Fathom Studio developed brand for Labrador West-Frontier 53 Trail.
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Labrador City and Wabush support a population that appreciates the outdoors—winter and summer—and who are proud of their history of exploration. Community engagement led to a trail name—referring to the 53rd parallel. The trapezoidal form references a compass and mimics the roof line in the Labrador West logo.
Peter Scott RGD, Darrell Corriveau, Affiliate RGD and the team at q30 design worked with Food Allergy Canada to create a new site for individuals living with food allergies.
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The engaging redesign uses colour and icons to deliver information in easy to digest servings. The straightforward navigation and friendly visual treatment is reassuring for a breadth of users—from children and their parents to healthcare professionals.
Susan Yang RGD at Boldsquare Creative Studio was approached by Halmyre, a marketing strategy firm to provide creative art direction and design for the brand refresh of the Ontario Society of Professional Engineers.
The Ontario Society of Professional Engineers is a member-driven organization that represents the entire engineering community. The brand refresh consisted of a visual brand audit, visual identity update, brand style guide, website redesign, social media ads, presentation templates and several marketing collateral.