New Featured Work by Provisional RGDs
17/03/20
Check out recent projects by Mélany Pelletier, Matt Reynolds, Joschka Sawatzky, Sarah Lamoureux, Leah Johnson and Aidan Searle.
Mélany Pelletier Provisional RGD, Illustrator at Simple Story, illustrated these frames for an animated video by Simple Story titled Last Year’s Venison. The story stems from a childhood memory of going fishing and discusses how we try to escape conformity but eventually all end up in the same place.
Matt Reynolds Provisional RGD, Mattsy Studio, designed the visual identity for Bonavista Coffee Company, a Newfoundland-based coffee roaster. Two packages differentiate coffee and espresso brewing methods and the identity reflects the hard-working nature of the company. The layout brings the farmer and place of origin to the front, with more detail on the back for the curious customer.
Joschka Sawatzky Provisional RGD, Joschka Sawatzky Studio, was commissioned by startup apparel and homewares brand Parc Provisions to design their visual identity. Inspired by summer camps, hiking adventures and all things outdoors, the Parc Provisions' identity is made up of a system of badges that can be applied to a broad range of products.
Sarah Lamoureux Provisional RGD from Theatre Calgary, working with brand guidelines by ZGM, created a direct-mail campaign for the theatre's fall donation drive. Based around the theme of creating an artistic legacy fund, the campaign featured a two-part card and slip cover to make the viewer feel like they are turning the spotlight on themselves while pulling the card out. The campaign was delivered to thousands of homes in the Calgary area and resulted in an increase in donations as well as heightened awareness of the theatre's non-profit status.
Aidan Searle Provisional RGD designed the Information Graphic component for the Urban Beehive Project, created by Nine Yards Studio, an architecture studio based in Charlottetown. It was created to bring awareness to the importance of pollinators. The Project was recently recognized by The Royal Architecture Institute of Canada (RAIC).
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Leah Johnson Provisional RGD, Leah Johnson Design, created a visual identity for Superior Sensations Cafe, a small coffee shop looking to stand out from its competitors. The identity is designed to work well across paper cups, travel mugs and carry-out bean bags.