Rethink the Business of Creativity: A book designed to harness the power of creativity
Published by RGD Team Member, Rethink Canada, Rethink the Business of Creativity is the culmination of over 20 years of rethinking by Canada’s largest national independent creative agency.
According to their press release, it's "not just an advertising yearbook—it’s a playbook designed to help anyone in any business harness the power of creativity, with 55 handy tools Rethink dreamed of or stumbled upon upon along the way."
From tips on "How to Have an Idea" to "Dealing with Client Input", Rethink pulls back the curtain and shares their secrets on how to inspire award-winning creative.
Headquartered in Vancouver, Rethink is also one of the world's most consistently awarded advertising and design agencies — in 2019, they were named Canada's Design Agency of the Year, by both Strategy and the Advertising and Design Club of Canada.