Cactus Club Cafe ‘Summer Haze’ Campaign
This campaign embraces summer’s carefree feelings of escape, adventure and relaxation and invites consumers to come reconnect friends over fresh food and drinks on the Cactus Club Cafe patio. 



Vice President, Marketing: Ali Gardiner

Senior Creative Manager: Bev Turner

Senior Marketing Lead: Alisha Mills

Graphic Designers: Steph Talbot, Courtney Echlin

Photographer: Adam Chilton 


Design Solution:

The summer hazy heat wave is communicated in the campaign graphics through bold, iconic shapes, colours and textures. A flexible graphic system was expanded into concurrent promotional pieces to create a cohesive look and feel among all in-store and digital marketing materials. The photography lighting and styling transports you to your favourite patio or beach with an ice cold drink in your hand and large tropical trees swaying overhead. Cactus Club’s Summer Haze campaign resulted in record breaking social engagement and has received positive feedback among guests, staff and management.


Judge’s Pick:

"The fresh and playful illustration style and typography treatments create a very fun and welcoming feeling. The bright, colourful photography style pairs really well with the illustrations. I love the application of the creative system to items such as coasters using, engaging copy that is relevant to customers enjoying a hot or cold drink."

– Shelley Gainer RGD