Creative Director: Jordan Bamforth RGD
Art Director: Mike Haddad
Graphic Designers: Edward Zucca, Denis Routhier
Photographer: Marc Doucette
To transition from paper bottle labels to the very different template of a 473 mL metallic can, the design team had to prioritize the branding while still setting aside plenty of real-estate for the creative illustration that Beau’s is known for. The design employs brand blocking on cardboard trays and uses bright colours with bold graphics to unify the products on the shelf. A successful summer marketing campaign titled ‘Come Together’ launched the core lineup and also helped successfully launch three new brands by attaching them in concept to the existing lineup. Retail sales have seen a lift that can be partly attributed to the updated design.