SVP Agency, Brand, Creative & Marketing: Jon Arklay
Director, Design & Brand: Geoff Lee
Director, Marketing: Matthew Cowling
Creative Director, Product Design & Brand: Ronald Ruiz
Creative Director, Design & Motion: Mike Stanley
Branding: Ronald Ruiz, Nensi Gjoca Logo Ronald Ruiz, Mateen Dar
UI Designers: Mateen Dar, Aaron Thadathil, Ritesh Sethia
UX Designer: Ioana Contu
Designers: Nensi Gjoca, Niko Papadimitriou, Patience Lair, Ling Liu
Motion Designers: Nicco Miranda, Ameesha Earnshaw, Maryam Mahdawiyan, Travis Laidlaw, Jason Allies
An intuitive digital experience was created by restructuring Crave’s information architecture and upgrading the user interface. The brand refresh is a reflection of the elevated, premium, personalized experience of the product with a design system born from lines, minimalist typography and a monochromatic blue colour scheme that is modular and interchangeable. Cross-functional teams accomplished milestones to achieve this large-scale project leading up to the release of the new app, the introduction of the rebrand and the switch to the new channel redesign.
"Absolutely stunning. This is a huge step up from Crave’s previous branding and really serves to elevate the brand. The palette and gradients are unique. It meets the challenges and more. Bravo!"
– Amanda Parker