Executive Creative Director: Michael MacVicar
Creative Director: Stephanie Forest
Art Director: Christine Waite RGD
Graphic Designer: Rekha Patel
Copywriter: Lauren Bride
Editor: Andrea Grzybowski
Video Designer: Maggie Wong
Intent Owner: Jessica McGraw
The team created inviting decor and warm branding to make sure participants had an enjoyable and comfortable place to work during the event. To brand the space, the team created assets and floor plans to execute creative placements, such as individual areas for speakers and breakout sessions. The third year of the event saw more participants than ever before and provided tech solutions for six charities, who made connections that they can continue to leverage going forward.
"This project is an elegant and sophisticated use of the brand’s core elements of space, typography and colour. It cleverly integrates these elements so the branding, environmental signage and swag give the conference attendees a visually engaging experience from start to finish. The project demonstrates originality and creativity through a simple yet clever solution and creative use of resources. Well done."
– Patrick White RGD