Creative Director: Raj Sidhu RGD
Designer: Anneliese Alonso
Video Production/Animation: Blake Smith, Mathew King
Coordinator: Laura Flatt
Strategy/Content: Michael Litt, Devon Galloway, Vidyard Executive Team
The kick-off event addressed the fiscal 2020 calendar year, which inspired the ‘Focus 20/20’ optical theme of the event. Research and initial exploration of the theme led to a serious, dark yet punchy concept that suited the concept and the industrial space where the event would take place. Design deliverables included the event logo, slide layouts, swag, posters, hype videos and lanyards, which were created in tandem to ensure consistency. Internal feedback was overwhelmingly positive, paving the way for future internal events to hold to the same standard.