
Credits:
Creative Director: Dave Daga
Associate Creative Director: Kyle Jordan
Lead Art Director: Ashley Luppe
Art Director/Designer: Amy Flores
Lead Copywriter: Warren Haas
Videography & Production: Sofia Lane, Sean Deakin, Lee Thomas
Photography: Oana Dragan
Producer: Shereen Mroueh
Account Manager: Hayley Blackmore
Brand Manager: Amanda Dunning
Design Solution:
The cross-media launch campaign included digital display ads, video content and a direct mail activity book recognizing similarities across different types of families around the world and speaking to how travel can help families connect with each other. The brand experience reflected the excitement, fun and connections offered within the trips. To speak to both adults and a younger audience, the design uses creative solutions to delineate different messages while maintaining a cohesive tone and style. The campaign has been successful in generating online impressions, contest entries and generated leads.