Mindbridge Analytics Inc. IMPACT AI Conference 2019

This cross-media campaign raises awareness for the IMPACT AI Conference among senior business leaders, government officials and passionate AI enthusiasts, and fights against the cold and intimidating visuals of computers to communicate the emotional connection between humans and AI.

Credits:

Lead & Digital Designer: Stephanie Picolli

Secondary Designer: Jennifer Van De Vooren

Senior Copywriter & Social Media: Roy Sarkar

Design Solution:

The design team used an inviting colour palette with fresh, digitally-centric typography to make the topic of AI feel less intimidating. Over four dozen custom illustrative scenes communicate the different ways that AI can improve people’s lives. Lineal visuals with punches of solid colours and contemporary music created an optimistic tone. Wayfinding on the day of the event was also customized to fit with the established design. IMPACT AI 2019 sold out tickets, including expanded seating beyond the original allotment.

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