Lead & Digital Designer: Stephanie Picolli
Secondary Designer: Jennifer Van De Vooren
Senior Copywriter & Social Media: Roy Sarkar
The design team used an inviting colour palette with fresh, digitally-centric typography to make the topic of AI feel less intimidating. Over four dozen custom illustrative scenes communicate the different ways that AI can improve people’s lives. Lineal visuals with punches of solid colours and contemporary music created an optimistic tone. Wayfinding on the day of the event was also customized to fit with the established design. IMPACT AI 2019 sold out tickets, including expanded seating beyond the original allotment.