Pilot Coffee Roasters Branding & Packaging
All branded collateral were aligned with Pilot’s philosophy, focusing on quality and consistency and taking inspiration from the premium, modern aesthetic of the Pilot Coffee Roasters retail cafe spaces.
Creative Director: Michelle Wilkin RGD
The Pilot Coffee Roasters brand embodies its key attributes of precision, innovation and quality. Strong primary colours, bold typography and geometric patterns give the brand a memorable presence. All branded materials including packaging, merchandise, training documents, digital promotions and retail fit-outs follow this aesthetic.