Credits:

Creative & Design Lead: Corey Lewis

Additional Design & Production: Kelly Nicoll, Matt MacEwing

Marketing Lead: Mitchell Reisler, Bonnie Mouck

Marketing Specialist: Andrea Susac

Digital/Web Lead: Dirk Soeterik

Editorial Lead/ Copywriter: André Voshart

Social Media Lead: Serge Leshchuk

Video Producer: Joe Simone, Douglas Peretz

Meeting & Events Services Lead: Victoria Luciani

Business Lead/ Internal Client: Chris Dulny

Design Solution:

The concept is comprised of multiple patterns, each designed to best represent each member of the V2R community. The main and alt patterns depict individuals finding like-minded peers and separating from the pack, with the triangle motif in the main pattern carried throughout the campaign. The look and feel was adjusted during the design process to align with a companywide rebrand, shifting from a photography-focused approach to a pattern-focused direction.