
Credits:
Creative & Design Lead: Corey Lewis
Additional Design & Production: Kelly Nicoll, Matt MacEwing
Marketing Lead: Mitchell Reisler, Bonnie Mouck
Marketing Specialist: Andrea Susac
Digital/Web Lead: Dirk Soeterik
Editorial Lead/ Copywriter: André Voshart
Social Media Lead: Serge Leshchuk
Video Producer: Joe Simone, Douglas Peretz
Meeting & Events Services Lead: Victoria Luciani
Business Lead/ Internal Client: Chris Dulny
Design Solution:
The concept is comprised of multiple patterns, each designed to best represent each member of the V2R community. The main and alt patterns depict individuals finding like-minded peers and separating from the pack, with the triangle motif in the main pattern carried throughout the campaign. The look and feel was adjusted during the design process to align with a companywide rebrand, shifting from a photography-focused approach to a pattern-focused direction.