A lively Ryerson’s main marketing and recruitment redesign to better resonate with an audience of high school students through engaging and impactful content.
Art Director & Graphic Designer: Nik Firka
Project Lead: Janet Jardine
Illustrator: Tom Froese
Illustration and photography played an integral role in elevating the benefits of living and studying in the heart of the most dynamic city in Canada. The new handbook design also inspired updates to additional collateral to improve brand consistency across all student recruitment channels. Ryerson has seen an increase in online traffic and in the number of applications received since the launch of the new materials.