AVP, Brand Strategy & Integrated Marketing: Tanya Kreinin
Creative Team: Caley Tessier, Scott Baker, Richard Whittall, Matthew Volpe, Jonathan Leitch, Chuck Chan
Client Relations: Rachel Chochinov, Kim Finn
Digital Team: Melissa Pang, Kimberly Lyn, Gary Bhanot, Emma Nguyen
A newly-designed webpage re-introduces the mission and achievements of the Boundless campaign, showcasing five key areas of impact supported with stats, custom iconography, donor quotes and supporting video content. The team combed through the Boundless campaign’s history to distill thousands of scholarships, infrastructure projects, research initiatives and more into 45 stories that best exemplify its impact. Since the roll-out, the campaign has generated 40 million digital impressions and attracted more than 300,000 website visitors, successfully driving engagement among students, faculty, staff, alumni and donors.