University of Toronto Boundless Campaign Transition

This campaign communicates the breadth of the University’s impact and thanks the donors, volunteers, alumni and friends who contributed to the success of the Boundless campaign.

Credits:

AVP, Brand Strategy & Integrated Marketing: Tanya Kreinin

Creative Team: Caley Tessier, Scott Baker, Richard Whittall, Matthew Volpe, Jonathan Leitch, Chuck Chan

Client Relations: Rachel Chochinov, Kim Finn

Digital Team: Melissa Pang, Kimberly Lyn, Gary Bhanot, Emma Nguyen

Design Solution:

A newly-designed webpage re-introduces the mission and achievements of the Boundless campaign, showcasing five key areas of impact supported with stats, custom iconography, donor quotes and supporting video content. The team combed through the Boundless campaign’s history to distill thousands of scholarships, infrastructure projects, research initiatives and more into 45 stories that best exemplify its impact. Since the roll-out, the campaign has generated 40 million digital impressions and attracted more than 300,000 website visitors, successfully driving engagement among students, faculty, staff, alumni and donors.

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