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York University School of the Arts, Media, Design & Performance — Programs of Study Book
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This recruitment material helps distinguish each of the seven unique departments within the School of the Arts, Media, Performance and Design while also weaving them together into one cohesive fabric.
Credits:
Creative Direction, Art Direction & Design: Neshantheny Kumana
Editors: Robin K. Fribance, Amy Stewart
Design Solution:
A unique set of abstract patterns and colours was created and applied to the inside title pages of the book, speaking to the unique language of each department. Compiled together on the cover page, the patterns encompass the stories of all seven departments. In York University’s effort toward sustainable printing practices, the book was printed on 100% post-consumer uncoated paper. The book was well received by prospective students and parents, and the faculty were happy to receive their own unique sets of marketing collateral.
