Credits

Creative Director: Justin Ahrens

Production: Wonderkind Studios

Printing: O’Neil Printing

Rule29 created the 2019 Wheels4Water ride using a variety of different tactics to make a difference, including through a VR experience of what it is like to gather water in Ethiopia, by utilizing various co-sponsored social media and digital applications and, of course, through the ride itself. The campaign and the rides have raised over $950,000 and brought over 18,500 individuals safe water, hygiene and sanitation.