This multilingual, cross-cultural project on the resistance and value of miscegenation shows the strength of fusion and transformation of ideas through design, typography and communication.
Hey Studio (Spain), Edenspiekermann (Singapore), Tarek Atrissi (Lebanon), Wissam Shawkat (Iraq), Foreign Policy (Singapore), Anna Kulachek (Ukraine), Wael Morcos (Lebanon), Andreu Balius (Barcelona), Bahia Shehab (Lebanon), Mayúscula (Spain), Tseng Green (Taiwan), Fontsmith (UK), Kristyan Sarkis (Lebanon), Yaewan Yu (Korea), Khajag Apelian (Lebanon), Eyeson Type (Taiwan)
This multilingual, cross-cultural project on the resistance and value of miscegenation shows the strength of fusion and transformation of ideas through design, typography and communication. Mayúscula invited designers from Iraq, Egypt, Lebanon, Singapore, Taiwan, Korea, UK, Spain and Ukraine to design a poster on the theme ‘Design that breaks borders’. Each poster was then overlaid with that of another designer, creating a dialogue between the messages of the two designers. Across Borders is a never-ending initiative that encompasses exhibitions, conferences and an online and pop-up store. Funds raised from the sale of prints and books were donated to Save the Children.
If you’re a brand designer with an altruistic agenda, it can be tricky to marry your business and personal interests. Even if you work with mission-driven clients, there may be a limit to how far you can advocate for social change within the scope of a brief. That’s why the Across Borders project is so impactful. What started as a simple poster design challenge, which paired designers from different parts of the world in a cultural exchange, has since grown into an active community that involves live events, talks, workshops and exhibitions. By meeting designers where they are, Mayúscula Brands found a way into the community and then worked to expand the message of positive global impact that design-driven brands can have on the world.
— Perrin Drumm, Founder & Director of Eye on Design