Credits

Designer: Danielle Adams Student RGD

Instructor: Dominique Walker

The hypothetical brand and packaging system for cricket-protein camp meals provides a healthy, environmentally-friendly meat alternative for fun-loving adventure seekers who place a high value on the environmental impact of their food choices. To overcome consumers’ distaste for eating bugs, the design strategy embraces the ‘wildness’ of the product. Each package features a dynamic bug-person illustration set against colourful mountains that connect across multiple packages to communicate the idea of ongoing adventure. The copy walks the line between fun and functional, emphasizing the bug ingredient through humour while also highlighting the nutrition benefits.