Credits

Designer: Allan Gomes Student RGD

Coolpaste aims to solve the problem of heavy packaging, starting with the most common everyday product — the toothpaste. Colgate toothpaste was used for the purpose of the project. After an in-depth study to maintain the integrity of the product, the paper box was eliminated entirely, the branding was simplified to reduce the chemical inks and Coolpaste was presented as a product that would hang instead of being stacked. The body of the tube was made using barrier-coated, grease-resistant paperboard which reduced plastic waste by 70%, making Coolpaste a recyclable and biodegradable item.